Sales Representative

18th Ward Brewing

Brooklyn, New York, United States Remote


Sales / Marketing

Mar 10

Job Summary:

The Brewery Representative is an energetic and team-oriented member of the 18th Ward Brewing Brewing team with passion for craft beer and the ability to build strong relationships. Sales Representatives are responsible for managing 18th Ward Brewing wholesale market presence, brand awareness, product representation and sales at on and off-premise retail accounts, with distributor partners, and at festivals and events throughout your assigned distribution territory while working under the supervision of the Sales Manager.

Essential Job Duties and Responsibilities: (Additional duties may be assigned)

Wholesale Market Management

• Increase overall sales & consumption, brand presence & awareness in assigned territory.

• Promote18th Ward Brewing portfolio, promote new products, and enhance potential sales of existing products.

• Plan and execute on and off premise promotions as required.

• Represent 18th Ward Brewing at various community events, festivals, markets etc.

• Maintain ongoing positive interaction with distributor sales personnel and decision makers at accounts for marketing, education, and events.

 • Achieve planned sales and distribution goals.

• Support and promote 18th Ward Brewing mission and company culture.

• Operate effectively within corporate and budgetary guidelines.

Business Partner Management

 • Maintain strong positive relations with key accounts and distributor partners regarding products and events.

• Develop new business and grow existing accounts within established sales territory and develop a plan to improve or establish business with such accounts.

• Ensure all state and federal laws pertaining to the sale, merchandising and promotion of malt beverages are maintained.

• Track and monitor success of our products in all identified accounts within assigned territory.

• Develop, manage, and execute marketing and brand awareness programs to support placements, including promotions, food pairings, tastings, merchandising, POS, and special events.

Company and Product Branding

• Work with Brand Manager to enforce and promote 18th Ward Brewing marketing goals at events and with business partners and accounts.

• Maintain regular communication with key distributor personnel and fulfill needs as required (POS, tap handles, sell sheets).

• Ensure product quality through account calls & warehouse visits.

• Follow up at accounts to ensure our beers are properly labeled, represented, stored and served to our standards.

Administrative Duties

• Communicate on daily basis w/ Management and production staff regarding orders, trends, seasonal considerations and any sales related issues including weekly market visit recaps.

• Complete and submit weekly work & travel logs, including reimbursable receipts per 18th Ward Brewing format and accountable plan, to supervisor.

• Handle customer inquiries regarding product info and other questions.

• Submit monthly reports to Sales Manager on performance in each of our territories and at key accounts.

Education and Experience

• Basic knowledge of the craft beer industry

• At least two years of sales or customer service experience in the alcoholic beverage industry and experience with distributor practices preferred

• Track record of excellence in sales

• Basic knowledge of beer offerings (flavors, ingredients, etc.) in order to answer questions from customers, as well as conduct tastings.

You must be logged in to apply to this job. Create a free job seeker account!


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume