Territory Manager / Sales Rep - San Francisco / North Bay


San Francisco, CA, USA Remote


$65-80k (annually)

Sales / Marketing

Mar 7

Territory Manager / Sales Rep - San Francisco / North Bay

Who We Are:

We are pioneering a Booch revolution, and our family is growing!

If you want to make waves in the innovative Hard Kombucha category, we are seeking high energy, and passionate people to represent BOOCHCRAFT. We are a rapidly growing kombucha brewery and we provide significant opportunities for growth and development.

We would love to share with you our vision for the brand, our values, and how you can help us make an impact.

Our Values:

Be Bold - competitive spirit, inspired to create connection, and unafraid to fail

Give a Sh*t - passionate, change-maker, and conscientious of the impact we make

Own It - responsible, self-motivated, and scrappy

Do Better - curious, evolutionary, and never stop learning

What You’ll Do:

Our territory managers are tasked with tackling the unique challenges of building the Boochcraft brand by providing diligent field sales and account support while also promoting and educating accounts and end customers. While you will wear many hats, this role is a balance between road warrior and rainmaker. We would love to share with you our vision for the brand, our values, and how you can help us make an impact.

  • Represent the Boochcraft brand and tell our story in the territory
  • Spend a minimum of 50% of the work week in the field visiting retail accounts, meeting with wholesaler sales reps, attending wholesaler meetings and trainings, hosting retail demos and attending festivals and events
  • Maintain clear and constant communication with distributor reps (ride-along, email, text, call) including sending weekly market visit recaps communicating successes to our distributor partners to ensure follow-through
  • Motivate distributor sales teams to prioritize the brand in their portfolio
  • Make regular account visits to maintain and increase account base, grow points of distribution, and improve visibility of our brand 
  • Maintain chain mandates and merchandising standards 
  • Pitch display programs, promos and ad programs to accounts
  • Ensure our products are handled and stored at the correct temperature
  • Utilizing sales data, identify gaps in current accounts & prospective account opportunities. Create a geographically efficient plan to target these accounts
  • Work with your distributor partners to visit top accounts monthly, activate new accounts, meet and cultivate relationships with buyers, improve shelf displays, place POS, and schedule/conduct tastings & events 
  • Maintain and cultivate relationships with retail buyers, distributor reps and brand partners. Provide support, guidance, and education. 
  • Educate distributor reps, buyers, and consumers about the benefits of Boochcraft and the qualities that make us stand out among our competitors 
  • Work independently to manage a territory geographically. Review sales reports and track performance against goals. Identify opportunities within top accounts and present products to new and existing accounts. Create monthly schedule, set up appointments, and build weekly visit plan 
  • Resolve account and distributor issues quickly and professionally 
  • Utilize CRM to log all account visits and activity in real time. Keep detailed notes of visits, buyer names, placements made and account contact info
  • Follow all Company policies and practices as laid out in the Company Handbook
  • Attend Company meetings and events as required by your manager
  • Complete State mandated trainings 

What Will Make You Successful:

  • Keep vehicle and sales supplies clean and well-maintained
  • Maintain spending within set budget—log all expenses on Zoho and submit weekly
  • Be prepared to assist with draft issues or quality control issues that arise in the territory
  • Attend/host distributor meetings as needed
  • Assist with events, coordinate promos, demos, and brand launches
  • Identify marketing and partnership opportunities in the territory
  • Merchandise stores as needed especially during holiday periods
  • Have a pulse on market trends, openings/closings, and competitive landscape in the territory
  • Maintain positive relationships with fellow supplier reps and industry professionals
  • Stay up-to-date on technology, selling skills, and product knowledge
  • Stay informed of inventory management and trends at territory distributor(s) and provide feedback to the brewery to help guide production and marketing and ops
  • Work with managers to complete brewery initiatives and report problems in the field

What You’ll Need:

  • Two years’ experience in related CPG or food/bev industry
  • Personable
  • Organized
  • Persistent
  • Resilient 
  • Proactive 
  • Adaptable
  • Passionate about sustainability
  • Clean driving record with a current and Valid Driver’s License
  • Must be able to lift and move 60 lbs safely

The Nitty Gritty

Reports to: California Sales Director

Location: Work from home/road

Compensation: Expected Range of $65k to $80k

Benefits: Movement reimbursement, Health, vision, dental, and 401k match

Travel: Regular travel within the territory with some overnights required  

Schedule: Generally, Monday-Friday, but must be willing to work nights/weekends  

*This job description reflects management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.  

We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.


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