Description

Lawson’s Finest Liquids crafts and delivers the finest and freshest beer to delight our fans. We are a B Corp certified values-driven company with a focus on excellence, cultivating and supporting vibrant communities, and having fun. We are passionate about delivering world-class brews throughout our nine-state Northeast region and beyond. The Regional Sales Representative – VT will report directly to the Lawson’s Finest Liquids Sales Director and is essential to making our distribution goals a reality. 

The ideal candidate: 

Exudes natural charisma and has a friendly, outgoing personality  Has a passion for, and a range of experience in, craft beer brand and sales representation  Thrives working independently, has keen prioritization skills, and is self-motivated  Is extremely organized, detail oriented, and has strong follow through with tasks  Possesses excellent communication skills, is honest, and hard working 

Primary Responsibilities: 

Ensure clear communication of Lawson’s Finest core values, goals, and brand message to consumers, accounts and wholesale partners  Strengthen relationships with all external partners  Quality assurance of Lawson’s Finest beer in the field  Educate accounts and distribution partners about the importance of fan expectations, and proper handling of Lawson's Finest products (e.g., always cold, proper display, clean service, and fair pricing)  Work directly with the wholesale brand manager at each distributor to ensure objectives are met  Utilize VIP software and tools to plan and manage time and set weekly work plans  Analyze sales data and prioritize business objectives  Enthusiastically represent Lawson's Finest at festivals and organize promotions, tastings, and events  Assist with launching new Lawson's Finest brands and managing POS display materials for accounts  Focus on “problem solving” more than “problem identifying” with a proactive presence  Generate sales and marketing strategies in new and existing distribution areas  Produce reports and present to the Lawson’s Finest management team