Field Marketing Specialist - San Diego and Orange County, CA
Firestone Walker Brewing Company began as a small brewery with roots in the wine country on California’s Central Coast. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.
Firestone Walker seeks a Field Marketing Specialist to join our dynamic Marketing team. The Field Marketing Specialist (FMS) oversees the execution of local marketing efforts and demand drivers across critical markets for Firestone Walker. The FMS drives events, sampling, and cultural relevance of Firestone Walker and its portfolio. This position works cross functionally with marketing and local sales teams to ensure that priorities set translate into brilliant execution within the market.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Specifically, the responsibilities of the position include, but are not limited to, the following activities:
Plan, execute, and attend events at sponsored events, festivals, etc. to build brand awareness and drive sales Work with EMM and Brand Team to develop local buzz creator lists; A list of local culture leading partners in the beer and lifestyle space that can drive awareness, buzz and influence for our brands across your local territory Responsible for hiring, training, discipline, promotion, status changes and terminations of Brand Ambassadors in respective region Support local sales and distributor teams across key selling tentpoles to ensure our brands are set up to take advantage of key selling holidays Leverage brand infrastructure and vehicles to drive local sampling opportunities at key events and tent poles across your territory Weekly reporting to EMM and local sales team that capture insights of local market, wins/losses and opportunities to further grow our brands in the local market Uphold marketing guidelines when working cross functionally with local sales team Recruit and manage local brand ambassadors for on-site events and local market support Properly use, clean, and maintain event equipment Become an expert for Key Firestone Walker brand pillars Manage assigned territories budget and related documents Additional duties as assigned
Beer Before Glory