Wisconsin Market Manager

Indeed Brewing company

Milwaukee, WI, USA Remote Based out of Milwaukee or Madison, Wisconsin


Sales / Marketing


Jul 27

Wisconsin Market Manager

At Indeed Brewing Company, we’re cultivating an artfully eclectic line-up of beers from the heart of Northeast Minneapolis and our new home in the Walker’s Point neighborhood of Milwaukee. Well-known as an engaged and community-oriented brewery, Indeed believes innovation isn’t just one thing—it’s a culture created around good people, good beers, and good experiences.

The Wisconsin Market Manager will be tasked with managing Indeed’s wholesale network throughout Wisconsin, collaborating with the sales and marketing teams, and developing mutually beneficial relationships with on- and off-premise retailers. The ideal candidate knows and loves Wisconsin and is excited about how food and drink create the culture—and understands how beer fits into that. They need to be an expert communicator, a self-starter, and a problem-solver.

To be successful in this position, you will need to be flexible and think creatively to alleviate issues in the immediate term while installing long-term solutions to prevent further issues. You must be disciplined and able to manage your time in an unstructured environment. You will need to celebrate wins, learn from mistakes, and consistently seek out new opportunities.

This role will be collaborating with teams of various sizes—both internally and externally—about projects big and small. You will be a positive conduit connecting Indeed to our wholesalers and retailers, and back to the brewery. You will serve as the face and the voice of Indeed Brewing in Wisconsin and will “own” the market, putting your unique strengths and abilities to work in positively impacting communities throughout the state. The Wisconsin Market Manager will report directly to the Sales Team Lead.


+ Plan, execute, track, and reassess annual and quarterly plans for Indeed’s Wisconsin distributor network.

+ Serve as Indeed’s main point of contact with distributor Brand Managers and Sales Representatives.

+ Plan and execute monthly meetings with all distributor “houses.”

+ Collaborate with Indeed Sales Leadership in developing frontline pricing, promotions schedule, marketing strategies, and special projects.

+ Develop and maintain key relationships with accounts.

+ Execute promotional events, sales programs, and product launches/pushes.

+ Record necessary daily activities, store retail information, and recaps in CRM.

+ Develop an efficient annual travel plan to meet with distributor “houses,” conduct rep ride-alongs, attend GSMs, and touch-base with key accounts.

+ Accomplish annual sales and marketing goals.

+ Maintain a budget as directed by Sales Leadership and analyze the return-on-investment for each cost incurred.

+ Prioritize markets to direct focus and time on areas and accounts with the most potential for impactful sales.

+ Work with Indeed’s Marketing Director and distributor marketing departments to execute marketing programs and maintain brand guidelines in the market.

+ Consistently communicate with Indeed’s Key Wholesale Manager to ensure proper forecasting and product distribution.

+ Act professionally in all circumstances, consume alcohol responsibly, and avoid improper “gray area” sales techniques.

+ Other duties as assigned


+ 3+ years experience in sales, customer service, or strategic partnerships.

+ On- and off-premise beer or beverage sales experience preferred.

+ Demonstrated knowledge of the local craft beer market, consumers, and retailers.

+ Outstanding interpersonal and verbal/written communication skills.

+ High aptitude for learning, a self-starter, and engaging.

+ Strong written and verbal communication, and interpersonal relationship skills.

+ Ability to multitask and think and act quickly when something needs to be done.

+ Proven reliability with a consistent, strong work ethic.

+ Proficiency with Google Suite (Gmail, Drive, Sheets, Calendar, etc.).

+ Experience with CRM tools - VIP/Karma preferred.

+ Strong organizational and prioritization skills.

+ Clean driving record.

+ Must be 21 years of age or older.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

+ While performing the duties of this job, the employee is regularly required to use hands; reach with hands and arms; and talk or hear.

+ The employee frequently is required to sit for prolonged periods of time at a desk or in a vehicle, stand; walk.

+ The employee occasionally will lift and/or move objects up to 25 pounds.

+ Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.


+ Full time salaried position starting at $60,000/year

+ Paid time off, sick time, paid holidays, and paid parental leave

+ Medical

+ 401K with company match

+ Work computer and phone

+ Company car

+ Generous beer benefits

+ Merchandise discounts


+ Up to 25% Travel

+ Typical schedule is Monday-Friday with some evening and occasional weekends

We are proud to be an Equal Opportunity Employer

Indeed Brewing Company welcomes diversity of thought, culture and background. We recruit, employ, train, and compensate regardless of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, marital status, status with regard to public assistance, membership or activity in a local commission, veteran status, disability or age.

We are eager to attract diverse talent to join, stay and do their best work at Indeed Brewing. We are interested in finding the best candidate for the job. That candidate may be one who comes from a less traditional background. We encourage you to apply, even if you do not meet every one of the qualifications listed.

Interested? Please send resume and cover letter to hiring@indeedbrewing.com

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