We are seeking a highly motivated and detail-oriented Marketing Coordinator to support our marketing team in developing and executing successful marketing campaigns in support of our Branding Solutions business. The ideal candidate should be a creative thinker with strong organizational skills and have a passion for marketing. He/she will thrive in a fast-paced, exciting environment and enjoy working as part of a team.
The associate will embody and execute our company core values within all day to day duties and responsibilities:
We work as a team, leveraging our collective strengths
We are passionate, bringing resiliency, creativity and grit
We do what’s right with honesty, respect and accountability
We are reliable, through innovative and streamlined processes
We have fun, celebrating successes and learning from failures
We build relationships, helping our colleagues and customers thrive
ESSENTIAL DUTIES AND RESPONSIBILITES
Assist in the planning, content development, execution, and measurement of marketing campaigns across various channels including email, social media, digital advertising, and events.
Assist in development of marketing materials such as sales collateral, emails, blogs, webinars, presentations, videos, etc.
Oversee improvements and new build out for content on BeerCup.com, including SEO and visual enhancements
Assist with creating engaging visual and written content that aligns with the brand voice and messaging and resonates with key market segments
Work with the marketing team to drive SEO in content creation and content programming as well as optimize content to improve campaign effectiveness
Coordinate select events and tradeshows, including pre-event planning, logistics, and post-event follow-up.
Monitor and analyze marketing KPIs and program metrics to report on campaign effectiveness with regards to revenue and gross margin contributions to the overall business
Work collaboratively with Sales on email marketing calendars and sales support materials to drive revenue within key, top volume accounts
EDUCATION AND/OR EXPERIENCE
Bachelor’s degree in marketing or a related field.
2+ years of experience in marketing or a related field.
Strong project management skills with the ability to prioritize tasks and meet deadlines.
Excellent written and verbal communication skills; Proficiency with Microsoft Office suite
Creative and resourceful thinker with the ability to bring new ideas and solutions
A fast learner; highly curious, and inquisitive. Asks questions, researches, talks to a variety of people, and gets feedback to understand
Highly data driven and proven experience setting, managing, reporting, and optimizing campaign performance metrics
Ability to work independently as well as in a team environment.
High attention to detail and strong organizational skills.
Must be digitally savvy, resourceful, and a quick learner.
Beverage industry experience not required but strongly preferred
Experience using a website CMS (Magento) not required but a plus.
Experience using Adobe Creative suite not required but a plus.
We offer a great work environment and opportunities for growth and development. If you are passionate about marketing and enjoy working in a fast-paced, collaborative environment, we encourage you to apply for this exciting opportunity.
PHYSICAL DEMANDS and WORK ENVIRONMENT
Sedentary work that primarily involves sitting/standing.
